Google Digital Marketing Course

Google Digital Marketing Course. A free digital marketing course from Google comes with a recognized certificate. All you need to do to obtain the necessary certificate is sign up for it for free, learn the material, and pass the exams. After successfully completing the course, you will be the Google Certified Digital Marketer. Anyone can enroll in the 26-module Fundamentals of Digital Marketing course. Google offers this course on its learning platform, called Digital Garage. As a matter of fact, this course will help participants develop their online presence and engage their audience.

Entrepreneurs, small business owners, and marketing specialists can all benefit from this course. The course is divided into modules that cover subjects like content marketing, social media marketing, display and video advertising, affiliate marketing, email marketing, pay-per-click marketing, mobile marketing, audio marketing, and analysis. Participants who complete this course will be able to market their goods and services online. They can connect with potential clients, engage their audience, and maximize their online visibility. With the aid of this course, participants will gain knowledge of how to use the most recent digital marketing techniques to generate income. The content of this course is designed to help participants stay ahead of the competition in the digital marketing arena.

Marketing Techniques

In content marketing, you promote your goods or services using textual, audio, video, or info-graphic content.

Promoting and publicizing your products or services on social media sites is known as social media marketing. A huge number of people are quickly targeted at less cost. But success cannot be predicted in advance.

In affiliate marketing, a marketer assists businesses in promoting and selling their goods or services. In return, the marketer earns a commission on each transaction. The commission offered by companies vary from product to product.

Email marketing aims to promote and advertise goods or services by sending leads emails.

Pay-per-click marketing is a form of paid advertising used to target particular buyers. Google ads are mostly used.

Sending advertisements for goods or services to people who use their mobile devices frequently is known as mobile marketing. In today’s world, almost everybody uses a mobile phone.

Audio marketing is a type of advertising that uses engaging and motivating voice messages.

All of these forms of marketing have their own benefits and drawbacks.

Which three factors in digital marketing are the most crucial? 

The three core components of digital marketing are lead generation, lead capture, and lead nurturing.

Lead generation is the process of luring potential customers to your website or other digital channels. Lead capture is the process of gathering contact information and other information about a customer. And lead nurturing is the process of fostering relationships with prospects over time with the intention of converting them. Participants in this course can stay competitive. Surely, they can successfully reach their target audience by mastering these three essential aspects of digital marketing.

Link to access the course:

https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing