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What is Digital Marketing?

Global Internet Users: Internet Users by the April-2022 are 5 Billion which is 63.1% of total world population. Out of this, 94% (4.7 Billion) use Mobile Phones to access the internet, which has resulted in boosting of digital marketing enabling people to shop on internet from their smart phones.

“It can be put like this that 94 people out of every 100 users use smart phones to access the web.” The world has become virtual now with all facilities of life at finger tips.

what is digital marketing

Online trade is the rapid and the speedy way of earning money online. There are thousands of marketers who earn millions of dollars per month form their online business and there are lacs others who totally fail and do not make even a single dime from internet.

Successful Internet marketers work hard, learn the business secrets, keep interest in the business, devote time, put into practice what they learn and after much hard work start earning from their business. But this process is time consuming and does not happen overnight.

Like these successful marketers you also need to follow the same track till you start earning. Remember every successful online marketer was once a newbie to digital  marketing and what made them successful you have to adopt too.

There is an equal earning potential for you as well so start learning today from this course. Don’t be shy in the field, be open minded and frank ask questions. I promise you that you will get the practical answers from the experts. Joining the online home business forums is the best way to give a start to.

The potential of any online business is between $0 to any amount per month. I do agree there will be some setbacks in the initial stages of the business till you learn and acquire mastery in the field.

Please do not give up the business if you fail initially, try it again and again and finally you will succeed. Once you start getting sales none may hold you back from the success.

Then onward your income may increase month after month if you keep putting honest efforts and show persistence. You may never look back to your past. You entire life style may change.

Do you know how many get success? Here is the answer: Suppose 100 people read my posts, only 10 will read these  thoroughly and 2 will start doing exactly what is instructed and get success. So who will make you succeed, yes you are right …absolutely you and none else?

I am presenting in this blog detailed posts for you to go through these step by step, understand & implement. Take interest in learning and read only one post or part of it per day. Try to put the knowledge into practical and then only move on to next one.

“Digital Marketing is method of promoting or selling the products or services to the peoples online”. Digital Channels are also called as Sales Channels.

“A Digital Channel is a strategy that is employed online to project your product or service in front of your customers.”

Using Digital Channels, visitors are converted into customers.

“Philip Kotler”, an American Professor & Author of more than 60 Marketing Books is the Father of Digital Marketing.

Requirements of Digital Marketing

1-  Practical Knowledge & its Implementation.

2-  Domain

3-  Website

4-  Website Hosting

1- Practical Knowledge & its Implementation

  • Must know Whom to follow- “Select your “Guru”
  • Learn properly
  • Understand properly
  • Implement immediately whatever you learn

2- Domain : Website Address e.g; www.google.com, must be:

  • Short
  • Easy to Remember
  • Containing Keywords
  • Avoid Digits in your Domain

3- Website : 24 hours open shop on internet must be:

  • Professionally Designed, Good Looking
  • Appealing & Attractive like magnet
  • Interactive
  • Easy to Navigate
  • Containing Useful Content
  • Offering services or products

4- Web Hosting:

“It is a web service that is put in use to visit websites on World Wide Web.” A web hosting service must necessarily be:

  • Reliable
  • Secure
  • Having a 100% Up time & Customer Support

Must note, if you are learning any of the strategies of Digital Marketing:

1-  Follow one Digital Marketer.

2-  Implement what you learn- make it a habit.

3-  Be Practical rather than a Degree Holder.

4-  Be Trained rather than only Educated.

5-  Build your Online Portfolio to project your Talent.

The demand of Digital Marketing is increasing day by day and it can be a good career if you do whatever is instructed !

You have to be among 3-5% people who succeed in Digital Marketing and reap financial benefits out of it.

95-97% people fail in internet marketing! They follow everybody who claims to be a Digital Expert and do not put into action whatever they learn.

Domain Name:

Domain is the address that points to a website. It means that when we type a domain in the web browser say “Google Chrome”, it takes us to a particular website. One domain is connected with one website.

Website Designing:

Website Designing is a process of building or creating websites. Web designing is all about colour combination. It is a creative work related to front-end or client side.

It is a complex process! It is all about coding. It takes time to learn.

Languages Used:

  • html
  • php
  • asp
  • javascript
  • flash

Web Hosting:

Web Hosting is a service that allows people to make their website accessible via the world wide web. Web hosts are the companies that provide space to the websites of their clients on a server in a data center.

Types of Hosting:

  • Linux or php hosting
  • Windows or asp hosting
  • Application
  • WordPress
  • Virtual
  • Dedicated

WYSIWYG: What you see is what you get !

It is the easiest way to design websites. It works like Microsoft Words. What you make is what you see and exactly what you print out. Similarly, whatever you design in WYSIWYG Web Builder by easy drag and drop method, you get as final web print.

Here, comes WordPress (Open Source Content Management System) into play.

WordPress

It is a free and open-source content management system written in php language and paired with a database. WordPress was originally created for publishing of Blogs or Online Journals but nowadays also used for other types of websites. In top 10 million websites, the WordPress is being used in 41.4% as of May 2021.

It was initially released on 27th May in the year 2003 by the WordPress Foundation. Its official website is www.wordPress.org

No Coding or Programming is required while developing a website in WordPress. It works by simple drag and drop method and you get a webpage in less than 30 minutes. Anybody can design a website in it. Switching over to different themes and adding requisite plugins, makes your site highly professional and appealing.

This is the beauty of the WordPress system and you become a website developer within days.

WordPress is a factory that creates websites. It stores content and enables a used to create and publish Web Pages, requiring nothing beyond a domain name and a hosting service. Having a template system, It uses a  template processor.

Themes-

Themes allow users to change look and functionality of their websites without changing the core code of the website or the site content.

Plugins-

Plugins allow users to extend WordPress Themes are easily customized to fulfill your website needs and its overall look.

All the features are at a single click of your mouse and your dream project is achieved within minutes. You are having full control on your project.

Of course, paid version of themes are much more promising than free version.

WordPress Themes are easily customized to fulfill your website needs and its overall look.

All the features are at a single click of your mouse and your dream project is achieved within minutes. You are having full control on your project.

Of course, paid version of themes are much more promising than free version.

Canva

Graphic Design made easy ….

For people and teams wanting to design absolutely anything, from logos and social media content to documents, prints and much more. Thousands of free templates, photos and fonts to bring your vision to life.

It is available in both Desktop and Mobile Version!

*Canva Pro is free for education and nonprofits.

Neeed of Digital Marketing

1-  Easy to Operate

2-  Less Costly

3-  Work 24 Hours (Automated)

4-  No Sales Person required

5-  Equal Opportunity for all

6-  Global Market

(Unlike Offline or Traditional Business.)

Stategies of Digital Marketing

1-  Content Marketing

2-  Search Engine Marketing

3-  Social Media Marketing

4-  Pay Per Click (Google Ads)

5-  Email Marketing

6-  Mobile Marketing

7-  Affiliate Marketing

How to start a Digital/Internet Business?

Internet world is growing fast and India is showing an Internet presence to the world with respect to work at home business. I am revealing all the secrets and risks involved in a digital business without hiding anything. I have tried to cover everything in simple language so that you understand the concept and apply it accordingly.

You are reading this blog and I hope you are interested in an Internet business and make money at home.

I have thrown light on all methods of digital  marketing and explained everything in detail in easy to follow language. I assume you have basic knowledge of internet like browsing, web contents, search engines like www.Google.com  etc.

While you read my posts, please act as per your ideas, concepts, your product or services and your budget. It is not possible for me to elucidate every business here. Instead, I can outlay the basic procedure how to start an Internet or digital business, selling anything which has a market on Internet. I am furnishing all the necessary details how to do it. This blog is strictly for education purposes of digital marketing.

I suggest you not to read any other blog on digital marketing until you finish reading my posts. This is so, because I don’t want you to get  confused. Read this blog comfortably and try to learn the concept of starting an internet business.

To make you more clear an Internet business is not ad clicking jobs, taking surveys, reading emails, data entry etc. It is a full fledged business just like a business in offline world but an online business has more potential and less amount is required to start it. This is the biggest advantage of an internet business. You have to believe that people are making thousands of dollars on net from their online businesses. This is a fact!

Regarding an internet business, you can sell anything on net using your website or without a website selling other people’s products or services they offer on their websites. If you run a website and it is attracting a good traffic, you may sell space on it placing ads of people on it for a monthly fee; that is using your site for advertisement. You can use your own common sense and develop your own business. Opportunities are endless when we talk of an internet business using digital marketing. You can literally promote and sell anything through Internet. Only thing is that you have to learn and educate yourself on the subject with interest & patience. Don’t worry it is easy. Only thing is that you should be interested to learn.

Let me talk of e-commerce now. It is defined as process of selling and buying products and services over the Internet on secure servers using shopping carts and credit cards/debit cards/bank transfer. E-commerce is fully automatic no human beings are used; website selling products or services working like a sales person for you.

One thing, please, drill into your mind that there is no easy money or short cut to make money. Never think that bags of money will drop from sky for you. You have to work hard to make money online. All depends on your skills and time you devote to the business. People usually fail to make money online because they are looking for easy money and once again let me tell you that there is no easy money. You have to work hard to make it happen or else you will waste your time here and there on internet and get nothing eventually.

Also my blog is of no use to you if you want to earn fast and easy money.

Let me say a few words on each method of internet business before I furnish details how to start it.

Sell your own product:

Selling your own products or service is the best method of doing an online business. It can make lots of money for you provided it is quality product or service and you follow all the correct techniques to sell it. Don’t worry if you don’t have a product of your own at this stage.

I will guide you how to create your own product as well. Key point is that if you closely watch the internet, you will yourself learn how to create a product of your own. You can also purchase a product having private label rights with it, edit it and give it a new look and sell it on net. This is the shortest way of creating a product.

Once you have a product, promote it using any or all methods of digital marketing as explained in this e-book. However, it is strongly recommended to launch Google ad word campaign to drive targeted traffic to your website. Most of the sales come from Google ad words but you have to learn how to go for this paid advertising. Details are explained on a separate blog post.

You need a credit card for this type of advertisement. In case,  you do not have one, apply today and get it issued soon. It should be ready when you finish reading this blog so that you put knowledge into practice and start earning online.

Affiliate Marketing:

It is selling of products and services of other people from your website or through e-mails or using Google ad words and getting commission per sale. This is the most proved method of earning money online via digital marketing even if you do not have your own website. 

Google Adsense:

Here you place ads on your blog and website and Google pays you per click i.e., somebody clicks ad ad from your blog or website, you get money from Google. The amount depends on the type of the ad. It is the easiest way of earning money online. Only you need to create good contents of your blog or website and place a code on it you get from Google after you register with Google Adsense. No doubt you have to follow certain rules and regulations or else your account will be suspended.

Newsletter:

Here you have to provide some useful information to your subscribers on a particular topic you are master of and charge recipients on weekly or monthly basis.

Sell Space on your website or newsletter:

If you own a website and it is driving heavy traffic at least 1500 visitors per day, you can sell its space to others. You can do so by advertising other people’s products or services in shape of ads, banners or text links on it against a monthly fees. But to get a huge traffic per day, you have to promote your site at least 3-4 years regularly.

You may also send an ad belonging to some other person through your newsletter and take a fee from the person because you are advertising his/her website (product / services) through your newsletter.

Exit Page:

If your site is driving heavy traffic, you may offer exit page advertisement and earn money from this. Visitors will visit your site and on leaving your site, exit page website opens. This wouldn’t affect your business and you earn money at the same time. Simply because a part of the traffic will visit exit page website which is advantageous to the web master.

Other ways to earn money:

If you are good at writing, you can write web contents, articles or sales copy for others against a good amount and earn money at home.

You can also do personal shopper business that means you have to do shopping for others like elderly persons who cannot go out and shop themselves and they will pay you for doing this shopping. Don’t worry; they will pay you for whatever you purchase. And you will also get some money for doing this job.

You may also work as virtual assistant assisting some companies at home doing their work as secretary or personal assistant and in turn getting money for this.

All you have to do some search on Google and you will find fairly a good number of such companies who are looking for assistants, web content writers, web designers etc. But word of caution here that please check out the online credibility of such companies by typing in Google search box” is www.sitename.com a scam or genuine site” and like that. Google will return results and you will come to know about the site/company.

Genuine vs. Scam site:

There are thousands of home job scams running on internet taking money from the people for giving them an online job but once you pay, you will never hear from them and in this way these scammers are looting people. So please try to identify whether a site is genuine or a scam. It is easy, follow the below mentioned few steps.

  • Check out the online credibility of the website as outlined above. But if the company/site is new and it has no online credibility yet what to do then? Simple find out their address and phone number and talk to them. Usually genuine sites always receive phones and talk politely. But it is not enough even then a site can be a scam. Also check the point number 3 onward:
  • Check whether there is address and phone number mentioned on the website. For a legal and genuine site, it is always there.
  • A genuine site will never assure you that pay “$37 and get rich overnight” or “pay $27 and become a millionaire” or “Invest $15 and earn $2000 per week “or like that. If an offer is too good to be true, it is a scam definitely. It is my personal experience and I have gone through such scams.
  • A genuine site will never take any fees for giving you an online job.
  • Ask people in discussion forums and you will come to know everything about the site.
  • Apply your common sense how to verify genuineness of a site.

Look for a market rather than looking for a product to start a business

For any business online or offline, one has to find the market for a particular product to sell. If one owns a commercial shop having high quality products to sell in offline world but there are no customers to buy his product, what worth the shop or the product is, you can better understand. Similarly the first and foremost thing in your internet business is to find your niche market. This is the most important task you have to do and is the key to online success.

Niche is a small group of people who stand in need of a common product or service or a solution to a particular problem. Once you know your niche market you can fulfill the requirements of the market making money out of this.

Don’t worry about- what you sell online, how much you learn the business marketing, how you sell, if you succeed or not, how much time it will take etc. first look out for the people who really need some service or a product. You need not to think of a product at this stage.

This is the stage where most of people commit a mistake. They look out for a product and try to sell it without knowing whether the market for their product exists or not. That is how most of the people fail online to make money.

You have to work hard in finding your niche market. This is your starting point in the business and if this step you take is right, your online venture will be a magnificent victory.

Niche market is a market where there is less competition but more people looking for a product or service. Hence it is an underutilized market. If there are websites offering solution to a particular problem that means someone has already discovered the niche. Hence you need to search for another niche market.

However, you may continue with this market too only if quality solution is not provided to the customers. You can add value to the product and serve the market well.

In a small niche market the competition is less and it is easy to dominate small markets. Your customers will visit you over and over as your product will be the only source of solution for their problems. Hence you will have a good audience with few competitors leading to higher conversion rate. Your niche is unique and differentiated.

When you run a niche business, you need to compete with 10,000 online established marketers. Hence your 50% work is done in running a successful
online business. Congratulations! Niche marketing most people do not know of.

Now to look yourself and find out what are you expert in & has knowledge or what your interests are? Make a list of keywords that describes your interests. Say if you have knowledge on relieving depression, your keywords/key phrases may be how to relieve depression, be depression free, tension free etc. Now you have to check the competition of these keywords that is demand and supply. Demand means how many people are looking for a solution to get relieved of depression and supply means how many websites are there that provide a solution to this problem. You should be enthusiastic about the product or services you offer to the niche market or else your business will run no longer.

If demand is less than supply, simply you cannot establish a business that will profit you. On contrary, if demand is more than supply means there are more number of people looking for a solution to get relieved form depression and number  of websites that provide a solution are less, here you can use these keywords to establish a website and offer quality solution to get relieved from depression. Always concentrate on keywords having less competition and more searches per month by the people looking for.

Also see what comes up in various search engines like www.Google.com , www.Yahoo.com , www.Bing.com etc. typing keywords and key phrases related to your interest and check how you can improve such products or services to serve the market better. This is your initial stage in Internet business and as you gain experience in marketing, you will be in a position to create an information product yourself.

You may also run an online business using digital marketing strategies without owning a product but for a long term success, you need a product of your own.

How to check market & competition of keywords

Digital marketing is not possible without focusing on a niche market. You might be thinking how to check the market and competition of keywords. There are multiple ways you can use to research your keywords. I am presenting you 2 such tools for free.

Always choose the keywords with less competition (Low supply), more searches per month (Demand) and having profitable potential, in all the major three search engines namely Google, Yahoo and Bing using the following free tools.

Seobook Tool: http://tools.seobook.com/general/keyword

Word tracker tool: http://freekeywords.wordtracker.com/

one best free tool is Google’s tool: http://adwords.google.com/select/KeywordToolExternal

There are multiple keyword research tools in the Seobook tool. Using all for better results is highly recommended.

www.wordtracker.com is a free but limited service for researching keywords as already mentioned above, but if you opt for monthly paid service, you get the better results in digging deep while researching the keywords for your business. Paid service is far worth.

www.googlefight.com is a free service used to compare two keywords w. r. t. their popularity.

Bear in mind that in addition to keywords, you should also choose some key phrases for your business which are often not picked by web masters and you have fairly good chances of success there.

These free tools for a particular keyword/key phrase will show you- the number of searches/mo for a particular key word(s), number of websites available on net coming up in different search engines, number of Google ad words, number of overtures ads, Key word efficiency index (KEI) that is ratio of number of searches divided by number of results for a particular keyword, Result/ Search (R / S) ratio, average bid etc.

What you have to note that for a particular keyword or search term the KEI should be as high as possible & R/S ratio should be as low as possible being opposite to KEI. High KEI and low R/S ratio keywords are profitable keywords you can start with.

To be seriously noted is that when you type a particular search term (keyword) in the Google search box and click go; it shows millions of websites for that particular keyword. The search result includes all the websites irrespective of the typed keyword in the title of websites.

One thing you have to do here. Type allintitle:your keyword instead of your keyword in the search box and click go to find the search results. This time the number of websites in the search results will be drastically reduced because now you see the websites having your keyword in the title. According to an estimate the sites not having their main keywords in their site title are not being actively promoted or in other words we can say that these websites are not Search Engine Optimized for good ranking in the search engine results. You can take advantage of this. You will learn search engine optimization later.

Once you know your keywords, set up a website as instructed in this blog, wait for a few months to rise in search engines & get listed in the search engine results to get targeted traffic making money for you. This is the whole game plan. As a matter of fact, there is a trick to get indexed within days by Google engine. You will learn this secret later.

Be noted please, there are much more under-filled niches than un-filled, so be careful in finding your niche. If you find an un-filled niche go for it immediately-your good luck, if not choose an under-filled or partly filled niche but start the business anyway, do not wait and waste your time on Internet here and there.

Warning:  Do not build your business using initially a keyword / niche that is highly competitive / over-filled. Once you build some authority in the Google Search engine, you may start with more competitive keywords.

Please do leave a comment after you just finish reading this post. We would love to hear you.

Furthermore, feel free to contact us here, in case you have any doubt or need any help.