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What is Digital Marketing?

Global Internet Users: Internet Users by the April-2022 are 5 Billion which is 63.1% of total world population.

what is digital marketing

Out of this, 94% (4.7 Billion) use Mobile Phones to access the internet. This has resulted in boosting of digital marketing enabling people to shop on internet from their smart phones.

“It can be put like this that 94 people out of every 100 users use smart phones to access the web.” The world has become virtual now with all facilities of life at finger tips.

Online trade is the rapid and the speedy way of earning money online. Of course, there are thousands of marketers who earn millions of dollars per month form their online business. But, there are lacs others who totally fail and do not make even a single dime from internet.

Successful Internet marketers work hard, learn the business secrets and  keep interest in the business. No doubt, they devote time, put into practice what they learn and after much hard work start earning from their business. However, this process is time consuming and does not happen overnight.

Like these successful marketers you also need to follow the same track till you start earning. Remember every successful online marketer was once a newbie to digital  marketing and what made them successful you have to adopt too.

There is an equal earning potential for you as well so start learning today from this course. Don’t be shy in the field, be open minded and frank ask questions. I promise you that you will get the practical answers from the experts. Joining the online home business forums is the best way to give a start to.

The potential of any online business is between $0 to any amount per month. I do agree there will be some setbacks in the initial stages of the business till you learn and acquire mastery in the field.

Please do not give up the business if you fail initially, try it again and again and finally you will succeed. Once you start getting sales none may hold you back from the success.

Then onward your income may increase month after month if you keep putting honest efforts and show persistence. You may never look back to your past. You entire life style may change.

Do you know how many get success? Here is the answer: Suppose 100 people read my posts, only 10 will read these  thoroughly and 2 will start doing exactly what is instructed and get success. So, who will make you succeed, yes you are right …absolutely you and none else?

I am presenting in this blog detailed posts for you to go through these step by step, understand & implement. Take interest in learning and read only one post or part of it per day. Try to put the knowledge into practical and then only move on to next one. Now,

“What is digital marketing?”

“Digital Marketing is method of promoting or selling the products or services to the peoples online”. Digital Channels are also called as Sales Channels.

what is digital marketing

“A Digital Channel is a strategy that is employed online to project your product or service in front of your customers.”

Using Digital Channels, visitors are converted into customers.

“Philip Kotler”, an American Professor & Author of more than 60 Marketing Books is the Father of Digital Marketing.

Requirements of Digital Marketing

1-  Practical Knowledge & its Implementation.

2-  Domain

3-  Website

4-  Website Hosting

1- Practical Knowledge & its Implementation

  • Must know Whom to follow- “Select your “Guru”
  • Learn properly
  • Understand properly
  • Implement immediately whatever you learn

2- Domain : Website Address e.g;, must be:

  • Short
  • Easy to Remember
  • Containing Keywords
  • Avoid Digits in your Domain

3- Website : 24 hours open shop on internet must be:

  • Professionally Designed, Good Looking
  • Appealing & Attractive like magnet
  • Interactive
  • Easy to Navigate
  • Containing Useful Content
  • Offering services or products

4- Web Hosting:

“It is a web service that is put in use to visit websites on World Wide Web.” A web hosting service must necessarily be:

  • Reliable
  • Secure
  • Having a 100% Up time & Customer Support

Must note, if you are learning any of the strategies of Digital Marketing:

1-  Follow one Digital Marketer.

2-  Implement what you learn- make it a habit.

3-  Be Practical rather than a Degree Holder.

4-  Be Trained rather than only Educated.

5-  Build your Online Portfolio to project your Talent.

The demand of Digital Marketing is increasing day by day and it can be a good career if you do whatever is instructed !

You have to be among 3-5% people who succeed in Digital Marketing and reap financial benefits out of it.

95-97% people fail in internet marketing! They follow everybody who claims to be a Digital Expert and do not put into action whatever they learn.

Domain Name:

Domain is the address that points to a website. It means that when we type a domain in the web browser say “Google Chrome”, it takes us to a particular website. One domain is connected with one website.

A domain name is the website address or in short URL (Universal Resource Locator), that identifies an internet web site. e.g.; A domain name may consist of two or more words separated by dots. It is your personal identity in the internet world. Your own domain name gives your business a professional look and internet established presence. In fact, you are looked as a professional business man or the Internet marketer.

There are thousands of free websites hosting a number of web pages for free with a free domain name, no cost at all. But, a word of caution that a large percentage of the web users do not take a website seriously, if it is using a free web space and not having its own domain name.

Internet users and online buyers may think if the site owner does not afford a paid hosting it is not worth to buy from them. Free hosting destroys your image and status of being an online merchant in the eyes of buyers even if you have products worth gold to sell.

This is a fact and you have to get paid hosting ads free if you have to succeed in internet business to make money.

Website Designing:

Website is a shop on internet where you can put your products to sell. Unlike in offline world, it remains open 24 hours whether you are there or not.

Next move is to design your website. If you are a web designer yourself then you can develop a website of your own. If not, get it developed from some expert in the field. 

Website Designing is a process of building or creating websites. Web designing is all about colour combination. It is a creative work related to front-end or client side.

It is a complex process! It is all about coding. It takes time to learn.

Languages Used:

  • html
  • php
  • asp
  • javascript
  • flash

Factors for designing a website

1) Loading speed 

You should design a website which is fast to load taking at the most 10-15 seconds for loading ( opening in the browser). Customers do not wait for more than 15 seconds for the site opening and move on to next one if your site fails to load within this time duration.

2) Original & useful content

Good content is the king and sells a product successfully. It should convey the message you wish to communicate to your visitor? Is your site content written in such a way that it is compelling and motivating? Does it generate a sale?

3) Personalize your website

Design feedback forms and e-mail forms in your site so that visitors may ask you questions with regard to your product that are not clear to them in the site contents. This may increase your sale if the visitors get an immediate satisfactory reply to their queries.

4) Consistency of website

Your site must be regular and highly beautiful in look, feel and design. It should be pleasant to look at and not irritating the visitors or else they will move on to next site.

5) Navigation

Site navigation should be easy and simple. This makes visitors comfortable and uses the site easily. Put a text link “site map” on your website leading to a web page displaying all the links of the website for convenience of the visitors so that any link can be clicked from this web page.

Before building your site, you should know who your target market is. Your website should fulfill the needs of your customers. I prefer for all of your target market, your site to be clean and highly professional. Surely, you need to deliver a quality product to build a good online business status.

Web Hosting:

Web Hosting is a service that allows people to make their website accessible via the world wide web. Web hosts are the companies that provide space to the websites of their clients on a server in a data center.

Types of Hosting:

  • Linux or php hosting
  • Windows or asp hosting
  • Application
  • WordPress
  • Virtual
  • Dedicated

WYSIWYG: What you see is what you get !

It is the easiest way to design websites. It works like Microsoft Words. What you make is what you see and exactly what you print out. Similarly, whatever you design in WYSIWYG Web Builder by easy drag and drop method, you get as final web print.

Here, comes WordPress (Open Source Content Management System) into play.


It is a free and open-source content management system written in php language and paired with a database. WordPress was originally created for publishing of Blogs or Online Journals but nowadays also used for other types of websites. In top 10 million websites, the WordPress is being used in 41.4% as of May 2021.

It was initially released on 27th May in the year 2003 by the WordPress Foundation. Its official website is

No Coding or Programming is required while developing a website in WordPress. It works by simple drag and drop method and you get a webpage in less than 30 minutes. Anybody can design a website in it. Switching over to different themes and adding requisite plugins, makes your site highly professional and appealing.

This is the beauty of the WordPress system and you become a website developer within days.

WordPress is a factory that creates websites. It stores content and enables a used to create and publish Web Pages, requiring nothing beyond a domain name and a hosting service. Having a template system, It uses a  template processor.


Themes allow users to change look and functionality of their websites without changing the core code of the website or the site content.


Plugins allow users to extend WordPress Themes are easily customized to fulfill your website needs and its overall look.

All the features are at a single click of your mouse and your dream project is achieved within minutes. You are having full control on your project.

Of course, paid version of themes are much more promising than free version.

WordPress Themes are easily customized to fulfill your website needs and its overall look.

All the features are at a single click of your mouse and your dream project is achieved within minutes. You are having full control on your project.

Of course, paid version of themes are much more promising than free version.


Graphic Design made easy ….

For people and teams wanting to design absolutely anything, from logos and social media content to documents, prints and much more. Thousands of free templates, photos and fonts to bring your vision to life.

It is available in both Desktop and Mobile Version!

*Canva Pro is free for education and nonprofits.

Neeed of Digital Marketing

1-  Easy to Operate

2-  Less Costly

3-  Work 24 Hours (Automated)

4-  No Sales Person required

5-  Equal Opportunity for all

6-  Brand awareness

7-  Global Market

8-  More Sales Potential

9-  Authority Development

(Unlike Offline or Traditional Business.)

Stategies of Digital Marketing

1-  Content Marketing

2-  Search Engine Marketing

3-  Social Media Marketing

4-  Pay Per Click (Google Ads)

5-  Email Marketing

6-  Mobile Marketing

7-  Affiliate Marketing

8-  Video Marketing

9-  Blog Marketing

10- Article Marketing

How to start a Digital/Internet Business?

Internet world is growing fast and India is showing an Internet presence to the world with respect to work at home business. I am revealing all the secrets and risks involved in a digital business without hiding anything. I have tried to cover everything in simple language so that you understand the concept and apply it accordingly.

You are reading this blog and I hope you are interested in an Internet business and make money at home.

I have thrown light on all methods of digital  marketing and explained everything in detail in easy to follow language. I assume you have basic knowledge of internet like browsing, web contents, search engines like  etc.

While you read my posts, please act as per your ideas, concepts, your product or services and your budget. It is not possible for me to elucidate every business here. Instead, I can outlay the basic procedure how to start an Internet or digital business, selling anything which has a market on Internet. I am furnishing all the necessary details how to do it. This blog is strictly for education purposes of digital marketing.

I suggest you not to read any other blog on digital marketing until you finish reading my posts. This is so, because I don’t want you to get  confused. Read this blog comfortably and try to learn the concept of starting an internet business.

To make you more clear an Internet business is not ad clicking jobs, taking surveys, reading emails, data entry etc. It is a full fledged business just like a business in offline world but an online business has more potential and less amount is required to start it. This is the biggest advantage of an internet business. You have to believe that people are making thousands of dollars on net from their online businesses. This is a fact!

Internet Business needs more hard-work & dedication

Regarding an internet business, you can sell anything on net using your website or without a website selling other people’s products or services they offer on their websites. If you run a website and it is attracting a good traffic, you may sell space on it placing ads of people on it for a monthly fee; that is using your site for advertisement. You can use your own common sense and develop your own business. 

Opportunities are endless when we talk of an internet business using digital marketing. You can literally promote and sell anything through Internet. Only thing is that you have to learn and educate yourself on the subject with interest & patience. Don’t worry it is easy. The thing is that you should be interested to learn.

Let me talk of e-commerce now. It is defined as process of selling and buying products and services over the Internet on secure servers using shopping carts and credit cards/debit cards/bank transfer. E-commerce is fully automatic no human beings are used; website selling products or services working like a sales person for you.

One thing, please, drill into your mind that there is no easy money or short cut to make money. Never think that bags of money will drop from sky for you. You have to work hard to make money online. All depends on your skills and time you devote to the business. People usually fail to make money online because they are looking for easy money and once again let me tell you that there is no easy money. You have to work hard to make it happen or else you will waste your time here and there on internet and get nothing eventually.

Also my blog is of no use to you if you want to earn fast and easy money.

Let me say a few words on each method of internet business before I furnish details how to start it.

1- Sell your own product:

Selling your own products or service is the best method of doing an online business. It can make lots of money for you provided it is quality product or service and you follow all the correct techniques to sell it. Don’t worry if you don’t have a product of your own at this stage.

I will guide you how to create your own product as well. Key point is that if you closely watch the internet, you will yourself learn how to create a product of your own. You can also purchase a product having private label rights with it, edit it and give it a new look and sell it on net. This is the shortest way of creating a product.

Once you have a product, promote it using any or all methods of digital marketing as explained in this e-book. However, it is strongly recommended to launch Google ad word campaign to drive targeted traffic to your website. Most of the sales come from Google ad words but you have to learn how to go for this paid advertising. Details are explained on a separate blog post.

You need a credit card for this type of advertisement. In case,  you do not have one, apply today and get it issued soon. It should be ready when you finish reading this blog so that you put knowledge into practice and start earning online.

2- Affiliate Marketing:

It is selling of products and services of other people from your website or through e-mails or using Google ad words and getting commission per sale. This is the most proved method of earning money online via digital marketing even if you do not have your own website.

3- Google Adsense:

Here you place ads on your blog and website and Google pays you per click i.e., somebody clicks ad ad from your blog or website, you get money from Google. The amount depends on the type of the ad. It is the easiest way of earning money online. Only you need to create good contents of your blog or website and place a code on it you get from Google after you register with Google Adsense. No doubt you have to follow certain rules and regulations or else your account will be suspended.

4- Newsletter:

Here you have to provide some useful information to your subscribers on a particular topic you are master of and charge recipients on weekly or monthly basis.

5- Sell Space on your website or newsletter:

If you own a website and it is driving heavy traffic at least 1500 visitors per day, you can sell its space to others. You can do so by advertising other people’s products or services in shape of ads, banners or text links on it against a monthly fees. But to get a huge traffic per day, you have to promote your site at least 3-4 years regularly.

You may also send an ad belonging to some other person through your newsletter and take a fee from the person because you are advertising his/her website (product / services) through your newsletter.

6- Exit Page:

If your site is driving heavy traffic, you may offer exit page advertisement and earn money from this. Visitors will visit your site and on leaving your site, exit page website opens. This wouldn’t affect your business and you earn money at the same time. Simply because a part of the traffic will visit exit page website which is advantageous to the web master.

7- Other ways to earn money:

If you are good at writing, you can write web contents, articles or sales copy for others against a good amount and earn money at home.

You can also do personal shopper business that means you have to do shopping for others like elderly persons who cannot go out and shop themselves and they will pay you for doing this shopping. Don’t worry; they will pay you for whatever you purchase. And you will also get some money for doing this job.

You may also work as virtual assistant assisting some companies at home doing their work as secretary or personal assistant and in turn getting money for this.

All you have to do some search on Google and you will find fairly a good number of such companies who are looking for assistants, web content writers, web designers etc. But word of caution here that please check out the online credibility of such companies by typing in Google search box” is a scam or genuine site” and like that. Google will return results and you will come to know about the site/company.

Genuine vs. Scam site:

There are thousands of home job scams running on internet taking money from the people for giving them an online job. However, once you pay you will never hear from them and in this way these scammers are looting people. So please try to identify whether a site is genuine or a scam. It is easy, follow the below mentioned few steps.

  • Check out the online credibility of the website as outlined above. But if the company/site is new and it has no online credibility yet what to do then? Simple find out their address and phone number and talk to them. Usually genuine sites always receive phones and talk politely. But it is not enough even then a site can be a scam. Also check the point number 3 onward:
  • Check whether there is address and phone number mentioned on the website. For a legal and genuine site, it is always there.
  • A genuine site will never assure you that pay “$37 and get rich overnight” or “pay $27 and become a millionaire” or “Invest $15 and earn $2000 per week “or like that. If an offer is too good to be true, it is a scam definitely. It is my personal experience and I have gone through such scams.
  • A genuine site will never take any fees for giving you an online job.
  • Ask people in discussion forums and you will come to know everything about the site.
  • Apply your common sense how to verify genuineness of a site.

Look for a market rather than looking for a product to start a business

For any business online or offline, one has to find the market for a particular product to sell. If one owns a commercial shop having high quality products to sell in offline world but there are no customers to buy his product, what worth the shop or the product is, you can better understand. Similarly the first and foremost thing in your internet business is to find your niche market. This is the most important task you have to do and is the key to online success.

Niche is a small group of people who stand in need of a common product or service or a solution to a particular problem. Once you know your niche market you can fulfill the requirements of the market making money out of this.

Don’t worry about- what you sell online, how much you learn the business marketing, how you sell, if you succeed or not, how much time it will take etc. first look out for the people who really need some service or a product. You need not to think of a product at this stage.

This is the stage where most of people commit a mistake. They look out for a product and try to sell it without knowing whether the market for their product exists or not. That is how most of the people fail online to make money.

You have to work hard in finding your niche market. This is your starting point in the business and if this step you take is right, your online venture will be a magnificent victory.

Niche market is a market where there is less competition but more people looking for a product or service. Hence it is an underutilized market. If there are websites offering solution to a particular problem that means someone has already discovered the niche. Thus, you need to search for another niche market.

However, you may continue with this market too only if quality solution is not provided to the customers. You can add value to the product and serve the market well.

In a small niche market the competition is less and it is easy to dominate small markets. Your customers will visit you over and over as your product will be the only source of solution for their problems. Therefore, you will have a good audience with few competitors leading to higher conversion rate. Your niche is unique and differentiated.

When you run a niche business, you need to compete with 10,000 online established marketers. Hence your 50% work is done in running a successful
online business. Congratulations! Niche marketing most people do not know of.

Now to look yourself and find out what are you expert in & has knowledge or what your interests are? Make a list of keywords that describes your interests. Say if you have knowledge on relieving depression, your keywords/key phrases may be how to relieve depression, be depression free, tension free etc. 

Now you have to check the competition of these keywords that is demand and supply. Demand means how many people are looking for a solution to get relieved of depression and supply means how many websites are there that provide a solution to this problem. You should be enthusiastic about the product or services you offer to the niche market or else your business will run no longer.

If demand is less than supply, simply you cannot establish a business that will profit you. On contrary, if demand is more than supply means there are more number of people looking for a solution to get relieved form depression and number  of websites that provide a solution are less, here you can use these keywords to establish a website and offer quality solution to get relieved from depression. Always concentrate on keywords having less competition and more searches per month by the people looking for.

Also see what comes up in various search engines like , , etc. typing keywords and key phrases related to your interest and check how you can improve such products or services to serve the market better. This is your initial stage in Internet business and as you gain experience in marketing, you will be in a position to create an information product yourself.

You may also run an online business using digital marketing strategies without owning a product but for a long term success, you need a product of your own.

What is digital marketing?

How to check market & competition of keywords

Digital marketing is not possible without focusing on a niche market. You might be thinking how to check the market and competition of keywords. There are multiple ways you can use to research your keywords. I am presenting you 2 such tools for free.

Always choose the keywords with less competition (Low supply), more searches per month (Demand) and having profitable potential, in all the major three search engines namely Google, Yahoo and Bing using the following free tools.

Seobook Tool:

Word tracker tool:

one best free tool is Google’s tool:

There are multiple keyword research tools in the Seobook tool. Using all for better results is highly recommended. is a free but limited service for researching keywords as already mentioned above, but if you opt for monthly paid service, you get the better results in digging deep while researching the keywords for your business. Paid service is far worth. is a free service used to compare two keywords w. r. t. their popularity.

Bear in mind that in addition to keywords, you should also choose some key phrases for your business which are often not picked by web masters and you have fairly good chances of success there.

These free tools for a particular keyword/key phrase will show you- the number of searches/mo for a particular key word(s), number of websites available on net coming up in different search engines, number of Google ad words, number of overtures ads, Key word efficiency index (KEI) that is ratio of number of searches divided by number of results for a particular keyword, Result/ Search (R / S) ratio, average bid etc.

What you have to note that for a particular keyword or search term the KEI should be as high as possible & R/S ratio should be as low as possible being opposite to KEI. High KEI and low R/S ratio keywords are profitable keywords you can start with.

To be seriously noted is that when you type a particular search term (keyword) in the Google search box and click go; it shows millions of websites for that particular keyword. The search result includes all the websites irrespective of the typed keyword in the title of websites.

One thing you have to do here. Type allintitle:your keyword instead of your keyword in the search box and click go to find the search results. This time the number of websites in the search results will be drastically reduced because now you see the websites having your keyword in the title. According to an estimate the sites not having their main keywords in their site title are not being actively promoted or in other words we can say that these websites are not Search Engine Optimized for good ranking in the search engine results. You can take advantage of this. You will learn search engine optimization later.

Once you know your keywords, set up a website as instructed in this blog, wait for a few months to rise in search engines & get listed in the search engine results to get targeted traffic making money for you. This is the whole game plan. As a matter of fact, there is a trick to get indexed within days by Google engine. You will learn this secret later.

Be noted please, there are much more under-filled niches than un-filled, so be careful in finding your niche. If you find an un-filled niche go for it immediately-your good luck, if not choose an under-filled or partly filled niche but start the business anyway, do not wait and waste your time on Internet here and there.

Warning:  “Do not build your business using initially a keyword / niche that is highly competitive / over-filled. Once you build some authority in the Google Search engine, you may start with more competitive keywords.”

What is digital marketing?

Choosing the right keywords for your business is the main job you have to do for an online success.

If you wish to use more keywords for your business you can do so by using additional keywords related to your business in second web page but this page should be different from your home page on one hand and still related to your product or services on the other hand. It is recommended to write articles about your product or services putting your main site link at the end of the article diverting traffic from these additional keywords back to your home page. It may make miracles if you do it carefully!

Once you make the website for the low competition keywords or key phrases, check out if you are listed and see your rank for each keyword or key phrase. More higher you are in search results, more traffic you will be attracting for your online business. 

How to do this? Simply type your keyword or key phrase in the Google search box and browse till you find your site listed. Of course it will take some time. With the passage of time as your website grows especially w. r. t. back links, your placement in the search engine results will go higher and higher.

You have to check also which key words are bringing in more traffic and which the least. Eliminate the low traffic bringing keywords. You will learn later in this course about keyword performance bringing search engine traffic.

Now at this stage of reading this e-course, you should be having a product to sell or at least an idea. People should “want” your product rather than “need” it. There is a difference between “want” and “need”. Want is ahead of need. We need a source of income to live. But we want lots of money to live a better life. Your product should be so attractive that it should create a want in the people to make them buy it.

Find out what is selling hot in market and try to improve on that. Come up with a new version of the same product and serve the market better. Do not copy somebody’s product as you will be in trouble on account of copyright infringement. Do the same thing differently.

If you have an idea, you can convert it into a product (e-book) and serve the market.

You may offer solution to a problem in the form of an e-book PDF format and sell it.

Find out some hot topic selling on net. Consult experts from among your friends, colleagues and teachers and collect information from them as these are experts in their field. Now make an e-book in the PDF format entitled and sell it entitling as “What Experts Say On———–”.

Get 10-15 e-books or books on the topic you have skills or interest in. Read them out and find out what you can add to these. Rewrite the entire concept in your own words incorporating the additional information you have and come up with the entire thing in the form of a new e-book PDF format and sell it online. Don’t forget to seek the permission from the Authors if necessary.

If you are a teacher and want to provide some educational product to the children here is an opportunity to create a product. Do some research on net finding what students need? Of course there will be number of websites providing such information. You list all these website addresses and make a PDF e-book containing topics and related website addresses and present to parents for some cost. What you have done just compiled the information and nothing else and earned money from this. Don’t forget to put on cover page “Information On_________ Compiled By MR._________”. Here you are not an Author but a compiler means a person who has put together some information which is already existing online or offline.

Here is another beautiful idea. Do some research on net and find out baby names both male and female. Compile the information beautifully. Seek permission of web masters to present this information in the form of an e-book or book. This way you can also earn money. Usually, if you contact Gyno hospital Authorities and keep this information with them, sharing some percentage per sale with them, they can help you in selling this information in their hospital to the parents having newborns. Parents will love these ready-made pamphlets on baby names and you may make lots of money. 

Say number of births per day in a Gyno Hospital is 50 and cost of booklet is Rs.50/=. Supposing you pay Rs.10/= to Hospital Authorities as commission per sale and cost of material and printing is Rs.20/=.This means you have a net profit of Rs.30/=per sale totaling to Rs. 1500/= per day and hence Rs. 45000/= per month. Make an attractive title like “1000 new latest male baby names” and see the magic of this idea. You may use this idea to make money online or offline.

You may also sell other people’s product with Resale Rights, Master Resale Rights or Private Label rights. You will later learn these rights in this e-course.

Drop shipping is yet another method to make money online. Drop Shippers are whole sale distributors who distribute the product on your behalf to your customers with your company name on it. All you have to do is to charge your customer more than drop shipper will charge you and the difference is your profit in the process. But you are responsible and accountable for this transaction. Before the drop shipper you are responsible for the payment and before the customer you are responsible for quality of the product and its delivery.

You will find lot of such services across the net but you have to do some research to find out genuine and honest drop shipper to deal with. Remember there are lots of scammers on Internet who can easily deceive you.

I presume you have a product at this stage of reading this content page and you can sell this with or without a website. If you own a website, you can automate the business running of its own on an autopilot without any heavy work on your part. You have to test and change the sales page till it generates sales. You have also to test the marketing methods and find out which works best for you and stay on that or a combination of methods.

Without a website you can also sell a product but that involve a lot of hard work on your part. You can use e-mail marketing to promote the product. But having your website is favorable in online business which will do almost everything for you. 

If you sell other people’s products for a commission, usually you do not need a website. Here most commonly pay per click PPC advertising comes into play also called Google ad words. But you can also promote affiliate products through your website.

If you want to earn from Google Adsense, you can have your own website or use an online journal. Blogs are usually free to create. Blogs are easily created from a service from Google. I recommend setting up your own website rather than using a free service.

Now you have to keep your budget ready. Firstly, you need money to set up your business that is website, auto responders etc. Secondly you have to go for paid advertising to bring in targeted traffic and convert them into your customers. Here it is up to you how much to invest into your new online venture.

You are supposed to monitor user behavior on your site  and track your sales. Check what works and stick to that. There is always a room for improvement. Make your site search engine friendly to drive organic traffic to it which is not only free but also highly audience specific. Use all the effective ways of promoting your online business to maximize your profits.

Please do leave a comment after you just finish reading this post. We would love to hear you. Furthermore, feel free to contact us here, in case you have any doubt or need any help.


what is digital marketing?